Hi, I'm pearlyn
I build brands and plans that actually ship, scale, and sell
I don't just make things pretty, I make things that actually work
A 360 MARKETER, DESIGNER, BUILDER, FEMALE LEADER.
Since 2015
In my #girlbossinbeta brand building era
Designer-turned-marketer-turned-builder. Spent 10+ years leading GTM, brand, design and creative teams across APAC and global in startups. Now, I am able to run multiple things and have a slight bias for wild, unboring sh*t. Building the bridge between creative vision and commercial traction for brands from 0 to 100, more than once.
I build the bridge between brand, design & growth - the hybrid you never know you needed.
I transform ideas into brands, marketing campaigns, product sprints, and sh*t that actually ships. From bold design languages to intricate GTM roadmaps, my work helps to bridge creativity and functionality with a tad of being un-boring.
Some of my high impact, brand-defining projects
Jetpac Global
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Built a global eSIM travel tech brand from scratch to over 10x revenue growth in 2 years, including a global campaign launch. This project redefines how tech brands communicate through bold branding, out of the box campaigns and premium user experience.
Circles.Life
Brand Refresh (2022)
Evolving the brand identity of a bold telco tech brand that disrupted the scene. This project highlights the rapid experiment workflows of brand work and unconventional methods without an external agency.
Podium Boats
Sailing boat & charters
Brand identity creation for a USA boat company founded by Olympian, Caleb Paine. This project showcases modern, minimalistic aesthetics coupled with a strong founder-led brand story.
ONIC
New Brand Launch (2023)
Setting the GTM launch framework and led localization of the brand identity of latest telco brand in Pakistan. We took a multi-collaboration approach alongside internal & external stakeholders to ensure rapid launch success.
DM me for more information about each of the projects!
My mantra? Do it first, say "I'm sorry" later
Still a work in progress and always in beta. From my early days of design to marketing & leadership, this timeline reflects a personal evolution over a decade of trial & errors.
Head of Global Marketing & Design
Built & led overall Marketing & Design for the global expansion of Jetpac Global with a MoM growth of 50% in the global business through crafting of international GTM full-funnel strategies, brand partnerships & overall brand & product experience
Head of Content Marketing
Managed Regional Content as a pillar across multiple markets (Singapore, Australia, Indonesia) in Product Design, Creative Design, SEO, Content, CRM and Web Development
Senior Design Manager
Managed a team of full suite designers (creative, web, product) & setting processes, brand+process frameworks and design operations from ground zero and led turnkey projects like App revamp and site migration.
Some Featured Articles by Me
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The Future of Communication Technology
Elevating travel experiences: The power of value-added services
'I'm a travel expert — doing a 10-minute task before your holiday makes travelling easier'
A Collection of 'Pretty Things'
While I'm not at my desk churning out slide decks & talking to millions of people, I like to express myself creatively because creative outlets are so critical.
Some nice things I've heard
Not tooting my own horn here, but apparently credibility is important...
Pearlyn has been an amazing marketing lead to work with. Can really see her becoming a giant in our industry and really rocking the boat. We need more daring ones like her.
You're more than a leader Pear, you're a mentor! I'm so grateful for everything we did together. Break 1000 more legs!
Working under Pearlyn at Circles.Life has been one of the most enriching experiences of my career. She exemplifies what it means to be an empathetic yet business-driven leader.
A strong multi-tasker, she was able to handle multiple, high-demand tasks concurrently and deliver projects under challenging circumstances.
